Most of Tamarin's career has been spent working on South Africa’s biggest brands in the Fast Moving Consumer Goods (FMCG) sector, where she won awards for her work with Nestlé. Tamarin currently leads a team of designers who execute multi-channel communications in the Customer Experience (CX) sector for Pets at Home and Great Western Railway. She has also led on work for Avanti, Transpennine Express, English Heritage and Royal British Legion – with her highlight so far being the launch of the Avanti loyalty program. Tamarin is passionate about creative leadership, collaboration and digital innovation. Her approach is creativity first combining expert craft skills and visual problem solving to execute commercially driven business solutions for brands.