Independent Brand

and Campaign Studio

by Tamarin McLaughlin

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International creative

measurable results

International creative

measurable results

International creative

measurable results

An ancestry of ingenuity rooted in a grandfather’s Johannesburg scrapyard and 15+ years leading global creative.

55M+ Impacts: Aviva
Led Aviva’s debut in-house campaign, driving a 175% sales uplift for 8.2M users.

1.5M+ Weekly CX: Havas/Great Western Railway
Engineered a unified brand system across every passenger touchpoint.

195M+ Attention: Giphy
Scaled a distribution system to drive 195M+ organic brand asset views.

15M+ Ecosystem: Havas/Pets at Home
Optimized national loyalty programs through high-efficiency, automated production workflows.

841K+ MVP Launch: Havas/Avanti
Deployed a high-velocity MVP hitting 841k impressions in just 100 days.

See work →

Featured Projects

creative portfolio

Featured Projects

creative portfolio

Featured Projects

Select Works

In-House Campaign

Organic Reach

Organic Reach

Ideation Campaign

Ideation Campaign

Customer Experience

Customer Experience

Loyalty Design System

Loyalty Design System

Capabilities

studio expertise

Focus

/ Strategy / Creative Direction / Creative Platforms / Design Systems / CX Strategy / Brand Architecture / Team Mentorship / Stakeholder Engagement / Product Launches

Campaign Direction

From the first idea to global rollout. The creative platform is developed, the direction is led, and the work stays sharp across every execution.

Brand Experience Systems

Brand systems built to scale — across digital, CRM, retail, and every touchpoint between. Built for your team to actually use, not just admire.

Creative Partnership

Senior creative thinking, inside your team. Bridging strategy and daily execution — raising the bar without the friction of a full agency relationship.

Let's connect →

Capabilities

studio expertise

Focus

/ Strategy / Creative Direction / Creative Platforms / Design Systems / CX Strategy / Brand Architecture / Team Mentorship / Stakeholder Engagement / Product Launches

Campaign Direction

From the first idea to global rollout. The creative platform is developed, the direction is led, and the work stays sharp across every execution.

Brand Experience Systems

Brand systems built to scale — across digital, CRM, retail, and every touchpoint between. Built for your team to actually use, not just admire.

Creative Partnership

Senior creative thinking, inside your team. Bridging strategy and daily execution — raising the bar without the friction of a full agency relationship.

Let's connect →

Capabilities

studio expertise

Focus

/ Strategy / Creative Direction / Creative Platforms / Design Systems / CX Strategy / Brand Architecture / Team Mentorship / Stakeholder Engagement / Product Launches

Campaign Direction

From the first idea to global rollout. The creative platform is developed, the direction is led, and the work stays sharp across every execution.

Brand Experience Systems

Brand systems built to scale — across digital, CRM, retail, and every touchpoint between. Built for your team to actually use, not just admire.

Creative Partnership

Senior creative thinking, inside your team. Bridging strategy and daily execution — raising the bar without the friction of a full agency relationship.

Let's connect →