Expertise

  • Creative, Design Direction

    Creative Leadership, Management

    Advertising Campaigns

    Branding

    Digital Design, UI/UX

    Print Design

    Illustration

Experience

  • Design Manager

    April 2024-Present Aviva

    Led conceptual through-the-line campaign work within the finance sector, with a strong focus on strategic conceptual thinking and ROI.

    Established a robust in-house offering by leveraging an extensive agency background to drive significant commercial savings.

    Demonstrated effective line management by overseeing and mentoring creatives within the team, ensuring high-quality output and team growth.

  • Design Lead

    2022-Present Havas CX helia

    Led creative and design direction for esteemed clients, Great Western Railway and Pets at Home, within the CRM channels.

    Demonstrated design expertise, effective leadership, and adept line management, resulting in successful project deliveries.

    Established a proven track record of consistently delivering exceptional design projects.

  • Senior Designer

    2021 Meri-Meri, SBW Advertising

    Executed end-to-end design projects, emphasizing e-commerce, email marketing, and social media content.

    Provided oversight and support to fellow designers, ensuring project excellence and team collaboration.

  • Art Director

    2019-2021 Boomtown Agency

    Conceptualized and directed integrated campaigns within the FMCG sector, underpinned by rational strategic justifications.

    Took the lead in pitching and delivering compelling presentations to clients, resulting in successful campaign launches.

  • Marketing Manager

    2018-2019 In Good Company Hospitality

    Crafted and implemented marketing strategies for six small businesses in the hospitality sector.

    Injected fresh revenue streams into these enterprises through a comprehensive 360-degree marketing approach.

  • Senior Designer

    2015-2018 Boomtown Agency

    Executed creative brand designs, integrated communications, and digital campaigns with finesse.

    Actively mentored midweight and junior designers, fostering their professional growth within the agency.

Recognition

Education

  • Nelson Mandela University

    2012 - 2013 Post-graduate Diploma Graphic Design

    2009 - 2011 BA Media Communication and Culture

  • The University of Cape Town

    2017 Digital Marketing Course