Creative, Design Direction

Creative Leadership, Management

Advertising and Campaigns

Branding

Digital Design

Print Design

Illustration

2022-Present Havas CX helia

Led creative and design direction for esteemed clients, Great Western Railway and Pets at Home, within the CRM channels.

Demonstrated design expertise, effective leadership, and adept line management, resulting in successful project deliveries.

Established a proven track record of consistently delivering exceptional design projects.

2021 Meri-Meri, SBW Advertising

Executed end-to-end design projects, emphasizing e-commerce, email marketing, and social media content.

Provided oversight and support to fellow designers, ensuring project excellence and team collaboration.

2019-2021 Boomtown Agency

Conceptualized and directed integrated campaigns within the FMCG sector, underpinned by rational strategic justifications.

Took the lead in pitching and delivering compelling presentations to clients, resulting in successful campaign launches.

2018-2019 In Good Company Hospitality

Crafted and implemented marketing strategies for six small businesses in the hospitality sector.

Injected fresh revenue streams into these enterprises through a comprehensive 360-degree marketing approach.

2015-2018 Boomtown Agency

Executed creative brand designs, integrated communications, and digital campaigns with finesse.

Actively mentored midweight and junior designers, fostering their professional growth within the agency.

DMA Entry 2023 (Awaiting results)
Pendoring, South African Advertising Award | Silver
Pendoring, South African Advertising Award | Craft Certificate

2012 - 2013 Post-graduate Diploma Graphic Design

2009 - 2011 BA Media Communication and Culture

2017 Digital Marketing Course