Brief
Refresh the branding of Boomtown Agency; an iconic Eastern Cape advertising agency operating from the heart of Nelson Mandela Bay with offices in Johannesburg and clients spanning the globe. Create a showreel and website to showcase the agency's work and land the positioning of Boomtown agency.
Solution:
Refresh the branding of Boomtown Agency; an iconic Eastern Cape advertising agency operating from the heart of Nelson Mandela Bay with offices in Johannesburg and clients spanning the globe. Create a showreel and website to showcase the agency's work and land the positioning of Boomtown agency.
Solution:
A brand positioning that 'sees the potential that others may overlook'. In addition, a fresh identity and website was created taking inspiration from traditional patterns of the Eastern Cape.
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Client: Boomtown Internal Branding
Agency: Boomtown
Role: Art Director & Senior Graphic Designer
Agency: Boomtown
Role: Art Director & Senior Graphic Designer
Below are documentary photographs of Boomtown staff shot by Tamarin.
