Brief
Create an experience through collaboration between a chef, designer and photographer around a shared interest in plant-based grazing and creativity.
Solution:
The feast that was enjoyed by a community of women. Moments were captured through dreamy photographs and recipes were made available to download online as a recipe ebook. The recipe ebook was an incentive to generate sign-ups to an email newsletter.
Create an experience through collaboration between a chef, designer and photographer around a shared interest in plant-based grazing and creativity.
Solution:
The feast that was enjoyed by a community of women. Moments were captured through dreamy photographs and recipes were made available to download online as a recipe ebook. The recipe ebook was an incentive to generate sign-ups to an email newsletter.
Client: Wild Picnic
Agency: Freelance
Role: Graphic Designer
Agency: Freelance
Role: Graphic Designer
Chef & Recipe Development: Amy van der Merwe from An Earthen Life
Graphic Designer: Tamarin Fraenkel from Soil Based
Photography & Videography: Willow Tucker from Willow Tucker Creative Studio
Graphic Designer: Tamarin Fraenkel from Soil Based
Photography & Videography: Willow Tucker from Willow Tucker Creative Studio
