Brief
Today there are some 40 million children under the age of 5 who are obese. Which is why Nestlé kicked off the Nestlé for Healthier Kids campaign to support parents and caregivers in raising healthier children and advocating for togetherness as the best way to help them develop healthy habits.
Solution:
Today there are some 40 million children under the age of 5 who are obese. Which is why Nestlé kicked off the Nestlé for Healthier Kids campaign to support parents and caregivers in raising healthier children and advocating for togetherness as the best way to help them develop healthy habits.
Solution:
A vibrantly illustrated children’s recipe storybook that appeals to young children’s active imaginations, while cultivating an interest in healthy food and preparing meals with their families. To ensure mass reach and positive impact, we wrote the story in isiZulu and English, speaking to the largest language group in South Africa.
Client: Nestlé
Agency: Boomtown
Role: Art Director & Illustrator
Pendoring, South African Advertising Award | Silver
Category: Print Communication, Branded Content
Role: Art Direction & Illustration
Category: Print Communication, Branded Content
Role: Art Direction & Illustration
Pendoring, South African Advertising Award | Craft Certificate
Category: Crafts - Illustration
Role: Art Direction & Illustration
Category: Crafts - Illustration
Role: Art Direction & Illustration
You can download the recipe book here.
