Brief
Create the packaging design for a new product by Clarks & Sons. The new, virgin gin and tonic range, will sit alongside the brand’s current tonic range. A premium design is desired to appeal to a young professional market.
Solution:
An elegant yet vibrant design that draws inspiration from sophisticated luxury wallpapers and a contemporary African aesthetic. Bespoke illustrative textiles were created to showcase the interesting flavour profiles and possible audience profiling who would indulge in these flavour variants.
Create the packaging design for a new product by Clarks & Sons. The new, virgin gin and tonic range, will sit alongside the brand’s current tonic range. A premium design is desired to appeal to a young professional market.
Solution:
An elegant yet vibrant design that draws inspiration from sophisticated luxury wallpapers and a contemporary African aesthetic. Bespoke illustrative textiles were created to showcase the interesting flavour profiles and possible audience profiling who would indulge in these flavour variants.
Client: Clark & Sons
Agency: Boomtown
Role: Graphic Designer & Illustrator
