Launch a new product by Sovereign Foods; Boneless Chicken Wings. Use photography to sell the juicy offering of breast meat minus the bone.

Inspired by the 'wing' culture, the photograph execution is playful and bold. A sense of 'fun dining' rather than fine or fast food dining. Although this product falls under the processed food category the brand prides itself in exceptional quality. The photographs aim to reflect this in creating a wholesome yet playful eating experience.

Client: Sovereign Foods
Agency: Boomtown
Role: Art Director
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