The creation of an integrated campaign that retells Meri Meri’s Doll World story and drives the sale of doll products on the e-commerce site.

Two creative campaign routes that flex Meri Meri’s guidelines to create a stand-out campaign that reimagines the Doll World story. The campaign is executed across social, direct mail and an e-catalogue. Route 01 expresses imagination through magic with the use of collage. Travel iconography is used in Route 2 to sell adventurous playtime. 

Client: Meri Meri
Agency: Meri Meri In-House Senior Designer Application (Successful Hire)
Role: Senior Graphic Designer

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