Brief
Market this local roadhouse and restaurant through strategic integrated campaigns to increase turn-over. Make us of traditional channels; OOH, menus, flyers, packaging, in-restaurant competitions and events, as well as, online channels; social media, email newsletters, Google Ads and website design.
Solution:
A fun identity inspired by the local surf and beach. The Roadhouse has been revived from the fifties and it was vital to retain the retro charm while creating a sense of holiday fun.
Market this local roadhouse and restaurant through strategic integrated campaigns to increase turn-over. Make us of traditional channels; OOH, menus, flyers, packaging, in-restaurant competitions and events, as well as, online channels; social media, email newsletters, Google Ads and website design.
Solution:
A fun identity inspired by the local surf and beach. The Roadhouse has been revived from the fifties and it was vital to retain the retro charm while creating a sense of holiday fun.
Client: Something Good House
Agency: In Good Co. Hospitality Collective
Role: Marketing Manager, Art Director, Graphic Designer & Photographer
Agency: In Good Co. Hospitality Collective
Role: Marketing Manager, Art Director, Graphic Designer & Photographer
